Help us select our new logo

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We are in the process of upgrading our corporate image.  Would appreciate your feedback on the following logo options. Please leave a comment on this post with your favorite option (1,2,3,or 4).

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70 Responses to Help us select our new logo

  1. bronsuchecki December 10, 2013 at 10:04 pm #

    #2

    • [email protected] December 11, 2013 at 5:23 am #

      2

    • mongoose33 January 6, 2014 at 1:37 pm #

      I like the first one best, esp. the symbolism of having gold and silver “intertwined” or linked.

  2. oskar December 10, 2013 at 10:13 pm #

    Agreed, #2 looks excellent.

  3. joetamu06 December 10, 2013 at 10:16 pm #

    #4

  4. rzero December 10, 2013 at 10:17 pm #

    I like the “M” in #3, regardless of color/font/layout.

  5. James Linnstrom December 10, 2013 at 10:17 pm #

    #1 is the coolest by far. Interlocking M’s are quite meaningful. One cannot talk about money without thinking about gold metal. It has been that way since the dawn of civilization.

    #2 looks too much like the Federal Reserve.

    #3 and #4 are ok. But #1 is far more impactful.

    I vote for #1.

    • Paul Kiernan December 10, 2013 at 10:57 pm #

      Favor # 2, precisely because it reminds me of the Federal Reserve – ergo, what the Federal Reserve should be about: store of value, reliable economic calculation, honorable exchange. The Double M is subtle, while the substantial architecture imparts the notion of the durability of gold, as a monetary metal.

      Paul Kiernan

    • kjh December 11, 2013 at 3:15 am #

      Agree. #1 for me,

  6. flexanomics December 10, 2013 at 10:35 pm #

    Neither 1 nor 2 because the background is inflexible with white sales collateral
    #4 is a non-starter because the colour gradient is passé . Number 3 is a lovely, clean, modern logo

  7. Bob December 11, 2013 at 1:15 am #

    #1 clearly wins here, hands down, without a doubt!

  8. GeneMcm December 11, 2013 at 1:56 am #

    Numbers 1 and 2 will appear washed out when copied, as Monetary Metals documents will be. #4 will “spread out” too much to fit on a business card. I vote for #3.

    Gene

  9. [email protected] December 11, 2013 at 2:47 am #

    Let’s do #3

  10. bleubelle December 11, 2013 at 2:51 am #

    #1 is my choice

    #4 is my runner up

    :)

  11. rtburger December 11, 2013 at 5:40 am #

    Number 4 looks best to my eye.

  12. JimT46 December 11, 2013 at 5:52 am #

    I add another vite for #4.

  13. suckapump December 11, 2013 at 5:53 am #

    #s 2 & 3 will lend themselves best to being represented in a variety of media. Additionally, both have easily recognizable logo portions that can stand alone (I.e., without the text). #4 seems a bit too busy for my tastes. #1 might be more confusing to the eye when represented in B&W (even inverted, i.e., black on a on a white background). B&W representations are often useful to consider when applying for registered trademarks (at least in the US).

    Personally, I prefer #2 to #3, but either is very nice.

    • suckapump December 12, 2013 at 10:13 am #

      FYI, for trademarking purposes, with regard to #2, just be aware of these guys: . You’re in a completely different industry than they are, so it shouldn’t be a problem, but sometimes companies and their intellectual property lawyers overreach (see, e.g., ). Dealing with such entities is has a non-zero cost.

      • suckapump December 12, 2013 at 10:14 am #

        Oops! It looks like WordPress doesn’t properly escape <s and >s. That should have read:

        FYI, for trademarking purposes, with regard to #2, just be aware of these guys: [http://magento.com/]. You’re in a completely different industry than they are, so it shouldn’t be a problem, but sometimes companies and their intellectual property lawyers overreach (see, e.g., [http://www.bluejeanscable.com/legal/mcp/index.htm]). Dealing with such entities is has a non-zero cost.

  14. rv239 December 11, 2013 at 6:02 am #

    I like #1 the best.

  15. davidroossien December 11, 2013 at 6:32 am #

    I like #2 the best. It’s classy and it conveys the idea that the monetary metals are a badge of protection against fiat.

  16. ryhebert December 11, 2013 at 6:51 am #

    #4 Feels the best thought-out and may look quite nice on a business card.

    While black backgrounds are nice, the first two logos look weak and are overcome by the black.

    #3 is Pretty good too.

    Have fun deciding, Keith.

  17. advsys December 11, 2013 at 7:01 am #

    #1 is my fav

  18. wmbates December 11, 2013 at 7:49 am #

    #2. The near-square is good for computer / web icons.
    Use the hexagon in #2 with the text from #4 if you bother to do paper letterhead.

  19. JackDoitCrawford December 11, 2013 at 8:37 am #

    I think #1 shows the Gold-Silver motif the best. #2 Looks too plain although it seems very solid, like a steel building or something like that. I don’t like # 3 & 4 because you have carried the gold-silver motif into the letters and that is just not needed. You are going too far with a good concept. Also #4 has the added disadvantage of having the letters in METALS spread out to align it with MONETARY, and I don’t think it is as attractive as the other 3 logos’ lettering. Bet you needed all this comment. :)

  20. Keith Weiner December 11, 2013 at 9:01 am #

    Thanks everyone for your help! This change is important to us and we want to get it right.

  21. slo December 11, 2013 at 9:01 am #

    #3 is best. It is more airy and spacious.

    #2 looks like the gate to a medieval dungeon.

    #1 looks like a financial firm.

    #4 is a mishmash.

  22. Chayes December 11, 2013 at 9:01 am #

    I like #2 as a stand-alone graphic, but I feel that something like #4 could be a better choice because it less symmetrical and feels more ‘light,’ visually, so it would allow you to use it on your publications in a more fluid way.

  23. slo December 11, 2013 at 9:05 am #

    My second choice is the existing logo, which I never really looked at until now.

    I’m done.

  24. sargon December 11, 2013 at 9:26 am #

    1 is the most striking against the background. 4 has a ‘distinguished look’ & would be my 2nd choice

  25. Spectator December 11, 2013 at 9:29 am #

    3 is the most elegant and the simplest.
    1 is also good but less elegant with the black background

    4 is a little too
    2 is too FED0like, as others have noted

  26. akustas December 11, 2013 at 9:56 am #

    all nice but 2 wins

  27. lhorning December 11, 2013 at 10:49 am #

    1st choice #4

    2nd choice #3

  28. fiat124 December 11, 2013 at 11:08 am #

    2

  29. WallyB December 11, 2013 at 11:57 am #

    Either #2 or #3 Slight personal preference for #3.

  30. Andy December 11, 2013 at 1:06 pm #

    #1 The black background makes the logo stand out. Also, the unique overlapping/intertwining of the M and M catches the eye.

  31. curwar12 December 11, 2013 at 4:38 pm #

    2

  32. muledeerman December 11, 2013 at 5:48 pm #

    #1, is my choice.

    But they all look nice, which ever one you decide though.

  33. sssunger December 11, 2013 at 6:27 pm #

    #1

  34. magnus December 11, 2013 at 10:34 pm #

    I would go for the Ms in #3 bot a layout as in #4. Black background is inflexibel. And the layout in #4 is most elegant and useful. Also like the interlocking Ms in 3.

  35. magnus December 11, 2013 at 10:37 pm #

    Or even better the Ms from 1 but layout as 4. That is perfect!

  36. lpun123 December 12, 2013 at 1:35 am #

    4

  37. samiam December 12, 2013 at 9:41 am #

    #1, runner up #3

  38. Valora Oro December 13, 2013 at 12:52 am #

    Number 2 reflects greater strength and solidity.

    Congratulations on your good job.

  39. brpaul December 13, 2013 at 6:03 am #

    #3
    because:
    #2 is a prison window
    #1 is a spider
    #4 does not depict the equilibrium between silver and gold as good #3 does

  40. Mo December 13, 2013 at 6:49 am #

    #2 conveys more info/interest. It’s not just a double M but it is foundational/structural looking, it also can be viewed as shield as others have said and evokes a bit of sacred geometry to boot.

    I’ve always liked/noticed your current logo. It looks a bit like the ancient Egyptian symbol for gold.

    Good luck, have fun and thank you.

  41. dak9779 December 13, 2013 at 7:09 am #

    2

  42. gpeete December 14, 2013 at 1:29 pm #

    I like #3, but would like see it with gold & silver trim rather than gold & brown/black trim. #3 looks clean and simple

    #1 is my second favorite, wondering if the word Metals should be silver trim rather than gold.

  43. Keith Weiner December 15, 2013 at 12:50 am #

    Thank you everyone for participating and for good comments!

  44. pobendorf December 15, 2013 at 3:03 am #

    I like #1- clearly shows the gold and silver, and both as money within the circular coin. When copied the interlocking Ms would still be fully meaningful without colour.

  45. Mark December 16, 2013 at 2:09 am #

    #2 for me with #4 runner up.

  46. bracken December 16, 2013 at 5:25 am #

    #1 and #3 are my favorit logos

  47. mike n December 16, 2013 at 5:41 am #

    I like #3 or #4. Both are brighter, more cheerier if you will.

  48. TrainWreck December 16, 2013 at 7:06 am #

    3

  49. bemutat December 16, 2013 at 2:05 pm #

    2

  50. Tonepoem December 17, 2013 at 6:35 am #

    I like # two. It conveys strength by utilizing a “metallic” motif and has the gold/silver motif in a way that I does not call attention to itself

  51. MPJ December 24, 2013 at 6:39 pm #

    #2
    No question.

  52. alonsozjj December 26, 2013 at 11:17 am #

    i like the second one.

  53. luisgoncalo December 26, 2013 at 7:06 pm #

    3

  54. doske December 26, 2013 at 9:16 pm #

    4

  55. rraghu75 January 5, 2014 at 10:33 pm #

    1 is my preference

  56. jarea January 7, 2014 at 12:54 pm #

    #2 will reproduce best in all media. Background can be black, white, transparent or whatever.

  57. elykson January 11, 2014 at 7:08 am #

    I like #1.

  58. charlesmfazio January 12, 2014 at 8:33 am #

    I like Number 1, but Number 3 is also sharp!
    I am a retired Architect, so I have a working knowledge of design principles.

  59. charlesmfazio January 12, 2014 at 8:34 am #

    If you don’t like it, don’t publish it!

  60. Koos Jansen January 13, 2014 at 2:48 am #

    #1

  61. soumitro January 19, 2014 at 7:10 am #

    I would go for 1 followed by 2 …in that order of preference..

  62. cmUuhE January 25, 2014 at 5:18 am #

    When I saw the 4 proposals for the first time when I opened this post and went over them quickly to see which one I would choose without having the time to think/feel about each of them (as far as this is possible), I immediately chose #3.

    I did notice in this quick scan that what #2 radiates is, for me, really repulsive. The two M’s seem to form an impenetrable, closed and dark building, indeed reminding me of the building of the Federal Reserve or an impersonal incarceration facility.

    Then I took more time to see how I feel about/look at each proposal.

    It is clear that #2 is a no-go for me. I do understand what might have been the idea behind this logo, namely, monetary metals are rock solid. However, for me, monetary metals are associated with freedom and independence, while #2 radiates exactly the opposite: darkness, inflexibility and being controlled.

    #4 looks “cheap” to me. This does not seem to be in line with the purpose and background of Monetary Metals and someone holding a PhD in non-mainstream Austrian economics who has a more fundamental, serious approach to the metals. It also reminds me of other logos and especially the shine in the golden letters making up the word “Monetary” has been used too often already, often by people who needed something quickly, and hey, gold shines so… Finally, the big letter M on the left side of the logo is also a more conventional way of how the letter M is often used in logos and not very original.

    This leaves #1 and #3. Both have their pros and cons, imho.

    #1 has as con that it needs a dark/black background to make the color coding in the two letters M clearly visible and have the logo radiate a sense of “nobility” (pro) in-line with gold that is a noble metal. I’m not so sure how much will be left of the impact of this logo when the background would be white or even less dark than it currently is. Also, black does not match very well with for example the often used white, or more brightly colored, background of presentations, paper, web sites etc.

    The logo #1 has also another pro and con: it has finer details than #3, the two letters M are an elegant construction with nice color coding (pro) but if I walk away from my screen and look at logo #1 and #3 more from a distance, it is #3 that remains clearly visible and easy to “interpret”, while the double M of #1 is harder to see and losses its M nature (con), also because it is encircled.

    Logos should be robust in all kind of circumstances and #1 is definitely less so than #3 but the price paid is that #3 is a bit simpler (but the double M is still nice) while #1 is finer in detail (e.g. smaller lines, double M is encircled), and with the colors used, more elegant but less robust. One would immediately recognize #3 in passing, even when lighting conditions are not optimal, one is not really close, one sees it only briefly, the logo is damaged a bit etc. and this is not the case for #1, at least not to the same level.

    Thus my optimal logo would combine the advantages of both #1 and #3 despite the fact that it is partially impossible. How about a proposal #5 that gives it a try?

  63. calmobile February 17, 2014 at 11:09 am #

    #2 looks too much like Dr. Who.

    #1 & #3 are clean and easily identifiable.

  64. phv March 3, 2014 at 2:47 am #

    Definitely # 1, as it is the most visible, identifiable, telling, and clear.

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